Sibella was born in Africa in the first year of the new Millennium. Her mother, Hannia is a Fine Arts graduate and freelance décor stylist who is now the chief co-ordinator and retail manager of the SIBELLA range. Her granny is Marianne Fassler, her great grandmother is an artist and her great great grandmother was 100 years old in the year of Sibella’s birth. Her lineage is rich and exotic, creative and strong. Sibella has clear blue eyes and a killer smile. Her contemporaries are Rocco Ritchie and Dylan Douglas. Her granny understands the power of dressing and the impact of great personal style. SIBELLA’s surroundings are colourful and richly textures, her stories are African legends and European fairytales, her lullabies Afrikaans and Xhosa.

The objective with the SIBELLA range is to develop a local range to an international standard using South African creative skills. Expect colour and style funky prints and electric combinations.

The trend in Europe and in US is for designer labels to extend their clothing ranges to include baby wear and accessories. Burberry, Gucci, Ralph Lauren, Kenzo, Tommy Hillfiger and many more have done so.

The SIBELLA range caters for girls and boys from 3 months to 6 years. The range will be stocked by Loads of Living in Emmerentia, Johannesburg, Fourways Crossing in Sandton and Menlyn Park Shopping Centre in Pretoria.

The positioning of this range in Loads of Living is strategic and measures up to examples like The Conran shop in London and ABC Home stores in New York.

Marianne Fassler has also started special Children’s couture division in her studio to cater for custom made items such as dreamy vintage and contemporary Christening robes, fantasy Flowergirl dresses and fancy dress items.

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Copyright© Sibella 2005